Being there means that a mother injecting her child with Novo Nordisk insulin feels confident that she is providing the child with the best possible treatment because she has had her questions answered professionally and her concerns addressed kindly. It means making high-quality products and services accessible to patients and health care professionals. 'Being there' means providing forums for open and honest communication between all the groups of people the company touches. Being there means that Novo Nordisk is ready to listen to and consider the input and feedback that employees and other stakeholders have. It means that Novo Nordisk develops products that meet important medical needs.