We will be the world’s leading Diabetes Care company
Our aspiration is to defeat diabetes by finding better methods of diabetes prevention, detection and treatment. We will work actively to promote collaboration between all parties in the health care system in order to achieve our common goals.
We will offer products and services in other areas where we can make a difference
Our research will lead to the discovery of new, innovative products also outside diabetes. We will develop and market such products ourselves when-ever we can do it as well as or better than others.
Our focus is our strength
We will stay independent and form alliances whenever they serve our business purpose and the cause we stand for.
A job here is never just a job
We are committed to being there for our customers whenever they need us.
We will be innovative and effective in everything we do. We will attract and retain the best people by making our company a challenging place to work.
Our values are expressed in all our actions
Decency is what counts. Every day we strive to find the right balance between compassion and competitiveness, the short and the long term, self and commitment to col-leagues and society, work and family life.